NYRP Gardener's Gathering 2025
Event Brand Idenity

NYRP manages more than 50 parks and community gardens citywide, collaborating with local residents to renovate green spaces, restore natural areas, expand urban agriculture, and foster partnerships that enhance New York City's landscape.

The annual Gardeners Gathering celebrates the gardeners who steward NYRP’s community gardens and marks the end of the gardening season. I created the event's visual identity and designed all associated promotional and event collateral.

Highlighting New Begginings

For the organization and the gardens, 2025 was designated a “reset year.” To symbolize new beginnings and future potential, I chose dandelions, starbursts, and yellow and blue colors as the central design elements. These design elements helped create consistency across the collateral while allowing enough flexibility to adapt the layout to various formats.

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