NYRP
NYRP Gardener's Gathering 2025
Event Brand Design

NYRP manages more than 50 parks and community gardens citywide, collaborating with local residents to renovate green spaces, restore natural areas, expand urban agriculture, and foster partnerships that enhance New York City's landscape.

The annual Gardeners Gathering celebrates the gardeners who steward NYRP’s community gardens and marks the end of the gardening season. I created the event's visual identity and designed all associated promotional and event collateral.

Highlighting New Begginings

For the Engagement and Programming team and the gardens, 2025 was designated a “reset year.” Following shifts in leadership, program offerings, and partnerships, the team wanted the Gardeners’ Gathering design to symbolize new beginnings and future potential. I chose the dandelion as the central image. This plant is recognizable to gardeners and a perfect metaphor for the new seeds being sown for the future of NYRP’s work in the gardens.

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